Wednesday, 5 November 2014

Vox Charges Fox News With Violation Of Exit Poll Agreement


According to Vox, Fox News "broke the rules for exit polls" in its live coverage of election results, when anchor Martha MacCallum reported on the breakdown of how Independents voted in the New Hampshire Senate race.
Vox argued that Fox's decision to do so ran counter to a binding agreement not to leak results until the polls have closed.
Just after 6 p.m., MacCallum reported that Republican Senate candidate and former Fox News employee Scott Brown needs Independents to vote for him and highlighted exit poll results showing that 50 percent of Independents voted for Brown, while 49 percent voted for incumbent Democratic Senator Jeanne Shaheen.
Here's Vox's explanation as to how Fox violated standards on exit polling: (emphasis original)
Fox News has actively promoted Brown's campaign for months. During the past weekend, Fox re-aired a documentary about health care reform in New Hampshire that promoted him. The morning of the election, Fox tried to undercut Brown's opponent with a last-minute bogus conspiracy theory that Shaheen "was involved in [an] IRS scandal." Brown's campaign later promoted the Fox segment, which called the claim "a death sentence" for Shaheen's reelection chances.
UPDATE: Fox News has responded to Vox's charge. In an email to TPM, Fox News executive vice president Michael Clemente denied that the network violated an agreement on exit poll results:

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